Lexus
Milan Design Week
CLIENT
:
Lexus
CATEGORY
:
EXHIBITIONVISUAL SYSTEMPROJECTIONBRANDING
Overview
( 概要 )
In April 2025, at Lexus' Milan Design Week installation, aircord was responsible for technical direction, CG production, software development, and hardware development.
As visitors approach the massive screen hand-woven with 35 kilometers of bamboo fiber, it creates a unique immersive experience that synchronizes with their heartbeat.
This work, which fuses Japanese tradition with a vision of future mobility, embodies the essence of the Japanese philosophy of "A-Un no Kokyu," where two entities instinctively synchronize their movements and emotions.
Additionally, during the event, it was awarded second place among over 1,000 exhibitors in the "AUDIENCE AWARD at Milan Design Week" and received the prestigious "Design Schools Special Mention."
This work, which fuses Japanese tradition with a vision of future mobility, embodies the essence of the Japanese philosophy of "A-Un no Kokyu," where two entities instinctively synchronize their movements and emotions.
Additionally, during the event, it was awarded second place among over 1,000 exhibitors in the "AUDIENCE AWARD at Milan Design Week
Credits
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Technical ProducerToshiyuki Hashimoto (aircord / The Shift)
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Projection Mapping / Interactive Visual DirectorSeiya Nakano (aircord)
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Technical Director / Hardware DeveloperOsamu Iwasaki (aircord)
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Technical Director / Software DeveloperHisaki Ito (aircord)
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Interactive Visual DesignerYifan Zhuang (aircord)
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Interactive Visual DesignerMotoki Umetsu (aircord)
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Interactive Visual DesignerLuca Pietropaolo
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Data Visualization DesignerShoya Dozono (The Shift)
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Design AssistantMotoyo Ochiai (aircord)
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Production AssistantMaho Ishizaka (aircord)
Awards
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Fuorisalone Award 2025Design Schools Special Mention