aircord

Lexus
Milan Design Week

CLIENT
:
Lexus
CATEGORY
:
EXHIBITIONVISUAL SYSTEMPROJECTIONBRANDING

Overview

( 概要 )
In April 2025, at Lexus' Milan Design Week installation, aircord was responsible for technical direction, CG production, software development, and hardware development.
As visitors approach the massive screen hand-woven with 35 kilometers of bamboo fiber, it creates a unique immersive experience that synchronizes with their heartbeat.
This work, which fuses Japanese tradition with a vision of future mobility, embodies the essence of the Japanese philosophy of "A-Un no Kokyu," where two entities instinctively synchronize their movements and emotions.

Additionally, during the event, it was awarded second place among over 1,000 exhibitors in the "AUDIENCE AWARD at Milan Design Week " and received the prestigious "Design Schools Special Mention."

Credits

  • Technical Producer
    Toshiyuki Hashimoto (aircord / The Shift)
  • Projection Mapping / Interactive Visual Director
    Seiya Nakano (aircord)
  • Technical Director / Hardware Developer
    Osamu Iwasaki (aircord)
  • Technical Director / Software Developer
    Hisaki Ito (aircord)
  • Interactive Visual Designer
    Yifan Zhuang (aircord)
  • Interactive Visual Designer
    Motoki Umetsu (aircord)
  • Interactive Visual Designer
    Luca Pietropaolo
  • Data Visualization Designer
    Shoya Dozono (The Shift)
  • Design Assistant
    Motoyo Ochiai (aircord)
  • Production Assistant
    Maho Ishizaka (aircord)

Awards

  • Fuorisalone Award 2025
    Design Schools Special Mention
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AIRCORD IS A TOKYO-BASED
CREATIVE STUDIO SINCE 2006.
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