aircord

Level Of Distance

CLIENT
:
NEW FACTORY TOKYO / IDA STUDIO Cooperation
CATEGORY
:
DIGITAL ASSETS/NFTVIVISUAL SYSTEM

Overview

( 概要 )
In January 2023, aircord took part in the technical direction and development of the NFT collection "Level of Distance" released by NFT production company NEW FACTORY TOKYO in collaboration with painter and contemporary artist Yukimasa Ida.
“When we view a painting digitally, we are perceiving a series of pixels with a resolution lower than that of the actual work. For this work, I purposefully lowered the resolution of my paintings. By purposefully lowering the resolution of the actual work, I attempted to create a paradox in which the work seen on the digital screen becomes higher in resolution and the colors more vivid than the actual work.”
From this concept by Ida, various methods and prototypes were considered, and a generative image generation method was adopted, in which extreme deformation is applied by scanning the original work one dimensionally.
The theme of this work is "once-in-a-lifetime encounter," only possible through digital technology. This work could only be expressed by Ida, who has continued to create existing paintings on the same theme.

Credits

  • Artist
    IDA STUDIO Cooperation
  • Total Producer
    NEW FACTORY TOKYO
  • Project Manager / Director
    EUPH
  • Commerce Developer
    BBF
  • Creative / Technical Director
    aircord
  • Generative Design System
    The Shift
  • Marketing / Community Lead.
    METACRAFT
  • Advisor
    Taro Tsujino
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AIRCORD IS A TOKYO-BASED
CREATIVE STUDIO SINCE 2006.
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