OVERVIEW

During the commercial "PLAY THE PING PONG," the 1st stage of the "THIS IS PINGPONG Project," a project to popularize the attractiveness of ping pong from a new perspective, aircord was involved in technical direction, system development, and projections.

12 pads that simulate a sampler musical instrument are projected onto a ping-pong table, and a ping-pong ball, tracked by infrared sensors, makes sounds like a sampler when hitting each pad.

An original composition by DAISHI DANCE was created during the video, through the representative athletes of Japan carrying out rallies with their superb skills in tempo with the song.

YEAR
2015
CLIENT
TV TOKYO Corporation
CATEGORY
Interactive ,Projection ,
PLAY VIDEO

CREDITS

  • Technical Producer
    Toshiyuki Hashimoto (aircord)
  • Projection
    Seiya Nakano (aircord)
  • Software Developer
    Hisaki Ito (aircord)
  • Technical Support
    Maki Hitomi (aircord)

AWARDS

Silver (Branded Content & Entertainment)
Silver (Branded Content & Entertainment)
Spikes Asia 2015
Bronze (Digital)
ADFEST 2016
Silver (Interactive)
ADFEST 2016
Silver (Media)