In June 2022, aircord was in charge of technical direction and development for the AQUA play ART global campaign, which expresses the fresh world of IPSA’s The Time Reset Aqua through AR filters.

The AR filters were created in collaboration with four internationally renowned artists, of which aircord was in charge of developing four different AR filters in collaboration with Midori Kawano and YOSHIROTTEN. From a smartphone, users can experience the world of The Time Reset Aqua and the art of being enveloped in it.

IPSA AQUA play ART
https://youtu.be/cYihPHsJ2Kw